The ultimate goal of this re-branding opportunity was to make sure the community is aware that the ACLO exists, is an accredited organization, and has many exciting opportunities waiting to be explored. To do this, a re-work of the logo was necessary along with a style guide and tag-line that expresses ACLO as outward facing and community-driven.
These assets were created to promote younger audience engagement, business collaborations as well as generate tourism for the city of Lake Oswego. Accessibility of the brand needed to be at the forefront for both current and target audiences. Ease of access for media materials and brand approachability was heavily focused on. This approach transforms ACLO's existing brand into a contemporary identity that can be integrated seamlessly across all media.