In its current state, the Arts Council of Lake Oswego (ACLO) communicates the importance of art and its impact in the community with its events, programs and art spaces. It aims to expand its known presence and reach out to both target and existing community members. The goal of this re-branding project was to make sure the community is aware that ACLO exists, is an accredited organization, and offers many exciting opportunities. To do this, a complete overhaul of the brand was done so that the organization could better express itself as both outward-facing and community-driven. This would ultimately promote younger audience engagement, business collaborations and tourism for the city of Lake Oswego.
Accessibility of the brand was a primary desire for the client. For this reason, ease of access for media materials and brand approachability were heavily focused on. A family-friendly, yet contemporary take on sculptural aesthetics served as inspiration for the rebranding aesthetics. Multiple assets (especially the logo) were designed in various configurations so that ACLO could seamlessly apply them to any media, ultimately creating a cohesive and instantly recognizable brand.