Client: Nike, BAIT
Team: Freehold Group
Personal Role:
Art Director / Lead Designer (Graphics) -
Responsible for the design and implementation of Nike and BAIT's brand for a week-long launch event in Los Angeles.
Team: Freehold Group
Personal Role:
Art Director / Lead Designer (Graphics) -
Responsible for the design and implementation of Nike and BAIT's brand for a week-long launch event in Los Angeles.
We celebrated the launch of the Nike Airmax DN with an interactive pop-up experience at BAIT in Los Angeles for Airmax Week. As guests entered they were invited to “feel the unreal” and transform their environment with our interactive photo moment. Push a button, turn a dial and watch your reality shift before your eyes. Guests then headed to our behind the design co-creation studio where they created their own AR characters to share with their friends and social networks. Additionally we hosted a series parties and workshops featuring local makers, exciting food and beverage moments and in-store activations throughout the entire week. The activation was a massive hit with high social engagement, shares and all of the newly released product selling out within days.
