Client: adidas
Personal Role:
Art Director + Designer -
Responsible for leading the art direction, environmental / graphic design, event layout and interactive programming
Team: Simon Armour (CD), James Snowbarger (Spacial Lead), Preston Harper (Spacial Designer), Kevin Fuller (Acc. Director), Cary Henderson, (Producer), Raina Page (PC), support from the Kamp Grizzly Team
Personal Role:
Art Director + Designer -
Responsible for leading the art direction, environmental / graphic design, event layout and interactive programming
Team: Simon Armour (CD), James Snowbarger (Spacial Lead), Preston Harper (Spacial Designer), Kevin Fuller (Acc. Director), Cary Henderson, (Producer), Raina Page (PC), support from the Kamp Grizzly Team
Each year, the All-American Bowl brings the best emerging football players across the country’s high schools into one space. Partnering with adidas, we aimed to ensure 2024’s game would be an engaging week to remember. adidas challenged Kamp to design and build a space that connects the 110 attending players closer to the brand, whether on or off the field.
Our Goals:
· Elevate young football players perception of the brand’s sport and cultural credibility
· Create awareness and affinity for key products (Adizero + the uniform)
· Get moments from the experience shared on social
· Elevate young football players perception of the brand’s sport and cultural credibility
· Create awareness and affinity for key products (Adizero + the uniform)
· Get moments from the experience shared on social
BTS (Concepting)
