Product Seeding Kit Design + Promotional Stunt
Client: adidas x IVY PARK
Agency: dotdotdash
Client: adidas x IVY PARK
Agency: dotdotdash
Personal Roles:
· Art Direction
· Production Design (Seeding kit design, presentation design)
· Art Direction
· Production Design (Seeding kit design, presentation design)
We worked with adidas x IVY PARK to leverage the beach in creative ways. We wanted to "flex" our skills by literally scratching a large scale message in the sand. Our goal was to empower the audience to flex by allowing beach goers to pose alongside the message and answer the question, "How do you flex?"
Seeding Kit
