Product Seeding Kit Design + Promotional Stunt

Client: adidas x IVY PARK
Agency: dotdotdash
Personal Roles:
· Art Direction
· Production Design (Seeding kit design, presentation design)
We worked with adidas x IVY PARK to leverage the beach in creative ways. We wanted to "flex" our skills by literally scratching a large scale message in the sand. ​​​​​​​Our goal was to empower the audience to flex by allowing beach goers to pose alongside the message and answer the question, "How do you flex?"
Seeding Kit
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