This is the speculative identity design for Good Hook Studios, a business that provides affordable recording studio space and tools for Portland’s recording artists. The brand has one primary focus, and that is to deliver high quality sound, in a comfortable space, at a highly flexible price. The brand aims to assure all of its customers that no matter what they record, the “sound’s good.”
It is this brand’s ultimate mission to make art more accessible by providing proper audio engineering in an inviting space. To cater to a wide array of recording artists, stark typography keeps the brand looking professional in its craft while pops of orange color communicate friendliness and modernity.