Gardening App Design + Prototype
Client: Scott's Miracle Gro
Agency: dotdotdash
Client: Scott's Miracle Gro
Agency: dotdotdash
Personal Roles:
· Art Director
· Design Lead
· Art Director
· Design Lead
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/7a765884-16e4-4a80-84ed-8a5f76549081_rw_1920.png?h=f566271a656b2083048f0f548448723d)
We wanted to give the app a truly editorial, but approachable and inviting interface by combining contemporary app design modules alongside vintage-esque, collage-style imagery.
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/993b54bd-1246-4331-8b88-bc3f5c0552fa_rw_3840.jpeg?h=076f3766e40ba28f4285e6907f4fbca8)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/cc6c99d7-3d25-40e0-b852-10c6ffa71c94_rw_3840.jpeg?h=c20c52e0182f20609d886bde0e57cc98)
Artists like Terry Gilliam and Adam Hale were the primary source of inspiration for the vibrant, fun collage-style visual language seen throughout the app—particularly the onboarding section which was seen as our chance to immediately grab and maintain the user's attention.
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/36e1195f-fca7-49ad-a375-1d0f4b168522_rw_3840.png?h=28a117989bff7d7d7ac23790f15894b3)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/0f4a6496-827c-4d99-b084-83d1982c1084_rw_3840.png?h=7e02cb6c49887be18e62ee77976872f2)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/f674c4be-d339-49c0-a3a1-18616ef77a23_rw_3840.jpeg?h=1779f82b4f3397b8e250a8cf18acbe2f)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/8e3499dc-0045-460f-a5ae-a1a1d59b22d7_rw_1920.png?h=b6a3e925f4d1a69e487be292d30b7153)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/4ec829c4-76a5-4655-9b30-80d0429a3bb3_rw_1200.png?h=b4de645f851e252d9c56752c30f28a25)