Gardening App Design + Prototype

Client: Scott's Miracle Gro
Agency: dotdotdash
Personal Roles:
· Art Director
· Design Lead
We wanted to give the app a truly editorial, but approachable and inviting interface by combining contemporary app design modules alongside vintage-esque, collage-style imagery.
Artists like Terry Gilliam and Adam Hale were the primary source of inspiration for the vibrant, fun collage-style visual language seen throughout the app—particularly the onboarding section which was seen as our chance to immediately grab and maintain the user's attention.
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