Hu NMD Cream
Client: Pharrell x adidas
Product Seeding
Personal Role:
Studio Photographer, Editor, Retoucher, Graphic Designer
Responsible for studio photography and graphic design for social output
Team: Michael Coen (DP / Editor), Zack Dougherty (Roboticist), Adam Paikowsky (Roboticist), Kyle Banuelos (PM)
Agency: dotdotdash
Client: Pharrell x adidas
Product Seeding
Personal Role:
Studio Photographer, Editor, Retoucher, Graphic Designer
Responsible for studio photography and graphic design for social output
Team: Michael Coen (DP / Editor), Zack Dougherty (Roboticist), Adam Paikowsky (Roboticist), Kyle Banuelos (PM)
Agency: dotdotdash
"Sneaker seeding is officially out of control."
High Snobiety
High Snobiety
Adidas surprised Pharrell Williams with a futuristic delivery of his new Cream Hu NMD sneakers just a few days prior to the exclusive product launch. This Boston Dynamics robot pup personally delivered a pair to Pharrell, among other celebrities in Miami. Filmed in just two days and edited overnight, this whirlwind of a video project made its way onto Adidas Originals and Pharrell’s social media accounts the next day. As Pusha T called it, “the illest shoe seeding ever.”
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/780dfd76-1565-4897-b25a-90d66b0324ae_rw_1920.jpg?h=59f99cfd18e24253c94d46dc021d1ad1)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/f5af59b6-34f8-4d5c-8bce-56c9dd4d014a_rw_1920.jpg?h=01382ed6d4eae6c13075959bffe5f446)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/2de57f69-3f91-4432-9916-a88ec6daaa02_rw_1920.jpg?h=91ac804f5f317eb385aafff729b8b8d3)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/40aaddb2-b3cf-40c0-bbfc-09163f45c3c8_rw_1920.jpg?h=3c436af458159d9820a0b88a06c7be2c)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/85091204-89be-4cbd-9edc-797615aea025_rw_1920.jpg?h=fd4d263ac1a357ebf709c937c483de5b)
![](https://cdn.myportfolio.com/5ed391842addd023c2078765cb2871d9/f874b684-1dbc-4017-9448-872ca72fb601_rw_1920.jpg?h=cf56f8106a9f6c526265dd21361ffeee)