Brand identity concept and advertising campaign assets for Madrone, a prospective Lake Oswego painting company.
The goal for this company was to create an identity from the ground up. As the art director on a wonderful team of budding marketing professionals, I was tasked to work with copywriters to concept the look and feel of "Madrone." We ultimately concluded on a classic, black & white palette for the brand identity. This was created with the idea that the brand exists as a blank canvas for clients to add color to with any of their painting needs.