Experiential Activation
Worldwide + Dolby SOHO | 2019
Client: Amazon Fire TV
Agency: dotdotdash
Personal Roles:
· Art Direction
· UX/UI Design
Worldwide + Dolby SOHO | 2019
Client: Amazon Fire TV
Agency: dotdotdash
Personal Roles:
· Art Direction
· UX/UI Design
To drive brand awareness for Amazon Fire TV, Amazon developed a series of on-the ground activations to engage consumers. We partnered with Amazon and their partner agency to bring the technology story to life with tech-forward interactive installations.
Pop Bot, a first ever robotic popcorn machine, personalizes popcorn flavors based on a user’s taste in film and tv, making, seasoning, and delivering on the spot. The Dolby Soho pop-up immersed guests in the full Fire TV offerings across multiple immersive installations, including a forced perspective 360 degree mapped room.
Adweek
Adweek
