Product Seeding Kit Design + Promotional Stunt

Client: adidas x IVY PARK
Agency: dotdotdash
Personal Roles:
· Art Direction
· Production Design (Seeding kit design, presentation design)​​​​​​​
We worked with adidas x IVY PARK to educate consumers and the world on the silenced culture of Black Cowgirls with the historic release of the 'Rodeo' collection. While ensuring guests could attend a COVID safe event, we projected an outdoor experience upon the facade of New York's own Brooklyn Museum. Paired with an educational AR experience, guests were able to see Bey and her inspiring collection in a medium like never before.
In addition to the Rodeo, we aimed to integrate the lost stories of Black Cowgirls & Cowboys into the storytelling of the seeding kits through use of textures and visual cues that remind one of a modern-day cowgirl's horse-ready kit.
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