Tetracube
Project Type: Product Launch
Project Type: Product Launch
Client: adidas x Prada
Agency: dotdotdash
Agency: dotdotdash
Personal Roles:·
· Art Direction (Environmental design, Physical takeaways, Animation Storyboarding)
· Production Design (Environmental Graphics)
· Art Direction (Environmental design, Physical takeaways, Animation Storyboarding)
· Production Design (Environmental Graphics)
The adidas x Prada Re-Nylon Forum sneaker is a blend of contemporary style and premium Italian materials. It warranted the dotdotdash team's desire to bring it into the physical spotlight in one of our most ambitious technological feats ever.
We aimed to stay true to the visual notes of previous Prada and adidas collaborations while incorporating the new, innovative cues from Prada's Re-Nylon technology. A driving component for our team was leaning into the idea of "play," and how this collaboration's campaign communicates a playful yet premium narrative. Working with architects, roboticists, 3D artists, and a collection of other multi-talented creatives, the result was a museum-quality experience for ComplexCon and shared audiences beyond.
