Product Launch
Client: adidas x Prada
Personal Roles:·
Art Direction (User Journey, Messaging, Environmental design, Motion Direction / Storyboarding)
Team: PJ Portlock (CD), Zack Dougherty (Roboticist), Gerald Makaveli Seals (ACD), Adam Paikowsky (Tech Director)
Agency: dotdotdash
Client: adidas x Prada
Personal Roles:·
Art Direction (User Journey, Messaging, Environmental design, Motion Direction / Storyboarding)
Team: PJ Portlock (CD), Zack Dougherty (Roboticist), Gerald Makaveli Seals (ACD), Adam Paikowsky (Tech Director)
Agency: dotdotdash
The adidas x Prada Re-Nylon Forum sneaker is a blend of contemporary style and premium Italian materials. It warranted the dotdotdash team's desire to bring it into the physical spotlight in one of our most ambitious technological feats ever.
We aimed to stay true to the visual notes of previous Prada and adidas collaborations while incorporating the new, innovative cues from Prada's Re-Nylon technology. A driving component for our team was leaning into the idea of "play," and how this collaboration's campaign communicates a playful yet premium narrative. Working with architects, roboticists, 3D artists, and a collection of other multi-talented creatives, the result was a museum-quality experience for ComplexCon and shared audiences beyond.
