Virtual Event Identity and Design
Client - WarnerMedia
Agency - dotdotdash
Personal Roles: Event Branding Design, UX Design, Production Design (Icon design, animation direction, presentation design, broadcast graphics), Social Media Graphics (Instagram, Facebook, Linkedin, Twitter)
Client - WarnerMedia
Agency - dotdotdash
Personal Roles: Event Branding Design, UX Design, Production Design (Icon design, animation direction, presentation design, broadcast graphics), Social Media Graphics (Instagram, Facebook, Linkedin, Twitter)
Objective? Be the most talked about and attended brand experience at SXSW 2021. To do this for WarnerMedia, we took the omnichannel approach toward a virtual destination for a remote audience at SXSW. We built a brand new event ID from the ground up, one that expanded upon and adjusted our previous work done for previous WM's virtual Sundance event. The result was our team delivering a 2.0 virtual environment that dynamically housed all of WM's SXSW ambitions.
We Built:
· An immersive and exciting onboarding (from a new 3D video to smart registration)
· An engaging & dynamic homepage. Users would be able to see what’s live, up next and all important information in seconds
· A simplified user experience: rethinking menu hierarchies, full schedule capabilities, design elements, and more
· A brand new, custom event branding identity complete with a full brand architecture and application guide for all touchpoints
· A refreshed UI design based on the approved SXSW look & feel
· An immersive and exciting onboarding (from a new 3D video to smart registration)
· An engaging & dynamic homepage. Users would be able to see what’s live, up next and all important information in seconds
· A simplified user experience: rethinking menu hierarchies, full schedule capabilities, design elements, and more
· A brand new, custom event branding identity complete with a full brand architecture and application guide for all touchpoints
· A refreshed UI design based on the approved SXSW look & feel
