This is an identity treatment for the prospective drink brand, White Marble. White Marble strives to be the highest quality soft drink on the market. Flavors are exclusively selected with all-natural, organic ingredients and naturally carbonated, triple-filtered water. Designed from scratch to be the freshest tasting soft drink to come across one’s taste buds, White Marble is for those who appreciate quality and can absorb the concept of “refined freshness.”
The goal of this identity concept was to highlight the refined taste of its audience through its use of delicate type, light color palette and absence of any overbearing design elements.