This is a speculative advertising campaign for the brand Xobruno, a handbag and leather goods retail company based in Portland, OR. They have a brick and mortar shop in Portland and everything is handmade by the business’ sole operator, Michelle Kline. Michelle asked my team to find a way to boost sales of her bags after a declining year.
The goal of this campaign was to speak directly to Xobruno’s existing and target audience; those who see themselves as doers and crave adventure wherever they go. Using social media as the primary media format, this campaign communicated a message to the Portland locals who love to travel and create. Utilizing typography and bold visuals, the leather products were brought to the center of attention in a way they never had been before.