One day, several years ago, I recieved a message via Soundcloud from an up and coming band that went by the name of XY&O. They asked if I would be willing to helm the creation of the band’s identity—an identity that would ideally solidify their placement in the music industry. I had no idea that this underground pop band from Cardiff, Wales would lead to such a fruitful opportunity for creative collaboration.
The design of XY&O’s branding identity lead to the opprtunity to create the artwork for their first official EP, Shimmer + Shade, which has since garnered over 30 million streams on Spotify alone. Working together, we collectively agreed on a combination of colorful fluid aesthetics to accompany the hazy and uplifting nature of their sound. The band has continued to be a loyal client of mine to this day.